Dynamism & Design:

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The objective of this design proposal was to create the corporate identity of the IPG MEDIABRANDS group in Colombia, covering the 3 floors of the building where they are currently operating. With 3 specific brands of the group and more than 2,335 square meters; the design materialized the concept of each brand into the architectural space identifying each floor with one of them (IPG, UM & Initiative).

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The principal objective was to generate different coworking and relax areas for all workers, so that, all the existing area was intervened, the distribution of all the work stations was reorganized maximizing the occupation area and creating multipurpose spaces promoting formal and informal meeting points.

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Design by ar.ai with the collaboration Ko Studio / 2018